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The human factors in self-service technology

Organisations are increasingly moving toward self-service technology (where consumers deliver services themselves using technological interfaces). While this increases organisational efficiencies, it has the potential to significantly impact customer engagement with the organisation. We're seeking a Masters or PhD student to investigate the human factors involved in self-service technology delivery: How do situational factors impact consumers' adoption of self-service technologies? What motivators and inhibitors impact self-service technology usage? Do consumers always respond appropriately within self-service environments? The successful applicant for this …

Study level
PhD, Master of Philosophy
School
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Research centre(s)
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